Now everything is managed in tense stream

The tender and nostalgic gaze posed on a photograph in black and white representing his grandfather, William Baer recalls his favorite anecdote. "Three times a week, Armand Moline was with Edmond Dreyfus of Levallois-Perret route up to the butte Montmartre in cart arm responsible for tissue rolls for sale on the market St. Pierre. Réaccrochant framework that hovers above his Office, William noted that Moline was founded in 1879. His great-grandfather, Daniel Moline, had a trade of unpacking of Levallois fabrics. Is that in 1920 his son Armand, las trips, buys a lodge of concierge for store merchandise and unpack on-site. Then buildings built. Dreyfus in bought, including Moline autrefois acquit the ground floor into shops.

"I started very early."

Thus was born the Saint-Pierre market as we know it today. "My father, editor, thought that books (evidenced beautiful libraries of his Office)." As I was only son, I succeeded my grandfather. "He finished very late and I started very early", fun William which took over the family nineteen barely, in 1972, business after short studies of trade. Today, he sells a million metres of lace and fabrics by year, current taste and "Saint-Pierre market" prices.

"The Saint-Pierre market was the first place of institutional discount in Europe," he says. In the 1920s at the end of the 20th century, the merchants of fabrics were of discounters. Purposes of series and surstockages of plants trouvaient takers to their shops. Everyone had to buy "not much". Nothing has changed until the evolution of the market and the sociological evolution of the district change the equation. "In the 1990s, I noticed that the solderies had more future in Paris intramural, explains William Baer the modest inhabitants at the time have left room for the"Bobo", bourgeois-Bohemian." The Saint-Pierre market flirted more with the Abbesses with Barbès. It was at cross-purposes to propose discounter articles to people with high purchasing power. And then the publishers are no longer stock. Now everything is managed in tense stream. The films are almost at the request of the client. "Thirty years ago, there were indeed more than three hundred plant tissue between the North of the France and the Belgium. "They visited twenty-five plants per day! Today there are only five! ", regrets.

The solution will be to create its own merchandise. The meeting with the fashion designer Karin Sajo, become his wife, will accelerate the mutation. There is only a wire between the world of decoration and fashion where Karin was ten years exercised his creativity as a collaborator of Gianfranco Ferré, John Galliano and Jean Paul Gaultier. First stage of the renovation of the Moline institution: the "relooked" stores to which William and Karin engaged in 2003. The second will see evolve the supply of tissues with the introduction of high-end products invited to marry in the "popular" sections of the House. A true revolution occurs in the collections. The signed Karin Sajo - produced via a company - those borders signed Moline, Illinois. Applying to furniture luxury craft techniques used for the largest - Cartier, Boucheron, Van Cleef & Arpels, Fred and to the King of Morocco Hassan II-, Moline supports speeds of "modeuse."

Farewell the pompon Lord!

Incidental side, farewell the pompon Lord! With lockable squeeze of curtains in metallized coral branches, articulated strings imitate fringes of fabric to embrace the curtains. Goldsmith work! The objective is to establish a true harmony between the different products. "This is a policy - any art - coordinate a very wide selection of styles, fabrics, materials and media while telling a coherent story," analysis Karin. A sometimes reported travel story as this flax color embroidered IRIS violines anis called "Tuscany" or the "Volga" of Russian inspiration polyester. The cotton of a fabric of Jouy 18th is revisited in sorbet shades, the effect "shagreen" mouchète a silk jacquard, while a silk "patina" takes weathered hues. The creative mixes with talent the times, the folklore and culture, without overload.

In a year and a half, two thousand references thus created. In 2004, a new full line this palette: the "modular". A choice of curtains ready to ask (with interchangeable heads) and accessorize to coordinated tiebacks. The legs are clippent to the curtain of pine's metal bronze color. To coordinate furniture buttons. Are also proposed cushions, shades or throws assorted to the tissues of Windows! A great attention to detail. Our duo like dressing interiors of timeless way for a future that does not allow the mode.

Between the two, the Division of tasks is carried out naturally. Karin Sajo, artist, part creation and collections. William, the material. The quality of the textile is his priority. It is not just proud of the wrinkle resistant polyester as silk. His hand also fun to the chiffonner and then to the smoothing of a caress. A feat he managed by Indian contractors. What interests him is ennobling of the material, the process to modernize and make evolve the touch of a fabric. As this very rough hemp ultra-supple and as sweet as the wool with a chemical which breaks the fibre.

A perfectionist couple

To preserve the soul of Moline, a "high-quality affordable products", not less than three hundred suppliers from around the world are selected. The research of the best materials by this couple perfectionist and demanding led him in India. Their expeditions made them discover the richness of the local handicrafts which they small wonders. As these "painted by hand", seen in the street on saris for women, found today on sails of organza decorated with foliage. However Exchange - starting with the right methods! -remains paramount. Karin enjoys sharing his knowledge of the colors with the workers: "as my father was artist painter, I was able to show them how to crush and mix powders to achieve bronze and ochre tones that they did not know."

With more than twenty thousand references followed, Moline was what populate a structure dedicated to professionals: the hotel decoration company Moline, Illinois. To meet the needs of offices or distribution, the latter offers a wide selection of non-light fabrics. The nine hundred square metres of shops remain the personal hunting ground, which each year buying in Moline, Illinois more than four hundred thousand metres of fabrics and six hundred thousand metres of lace. Turnover reached now the five million euros.

The House wants to continue to develop his own collections to become a "Publisher" full. By distributing creations Karin Sajo Collections in other points of sale, claw wants to keep the exclusivity of certain parts. But the most beautiful creation of William and Karin is the "deux-mille-unième reference, available in a single colori": their son, Antoine, 6 months. A single model.